Internet Marketing Specialist - Search Engine Optimization

Responsibilities: Assisting with the implementation of SEO best practices for organic search engine efforts across multiple web properties. Optimizing keyword use for copy and other elements. Submitting sites to search engines and directories as well as ongoing link development. Monitoring and reporting of natural search positions, indexing and linking for all web properties and competitors.

Requirements: Strong internet knowledge and an understanding of the core concepts of search engines optimization for indexing and ranking. Telephone and email communication skills and a proficiency in HTML, Excel and Word. Experience in programming a plus. Creative thinker with a willingness to learn new skills and ability to both self-manage and thrive in a team environment.

SUMMARY OF QUALIFICATIONS Excellent interpersonal communication and public relations ability. Effective in dealing with various people for positive results, including general public, employees, senior management and professional clientele. Personal commitment to service excellence and quality assurance. Skilled in developing and executing work projects from start to completion. Capable of learning new procedures and concepts quickly and efficiently. Motivated and dedicated professional, with superior organizational and analytical skills. Proven qualities of perceptiveness, tact, reliability and strong work ethic. Language abilities; conversational Spanish and familiarity with German and French.

WORK EXPERIENCE

Patterson Realty Group of Central Florida
11/2003 – Present Information Resources Manager· Developed and maintained company web site, including web site integration of virtual home tours. Responsible for training agents in effective use of email and providing technical support of IT infrastructure. Developed pay per click and SEO strategies. Managed Lead tracking and internet marketing budget.

Vance Realty Group of Central Florida
6/1999 – 11/2003 Information Resources Manager· Developed and maintained award-winning company web site. Training Real Estate agents on effective use of technology (DSL, contact tracking software, email, database services, and general computer usage). Responsible for information technology infrastructure (procurement, installation and maintenance) at the corporate offices in Dr Phillips and Hunters Creek and remote locations. Responsible for corporate internet marketing initiatives including SEO, Pay per Click campaigns, and reciprocal links. Designing and publishing of marketing collateral. Implementation of back office transaction tracking software.

AT&T Wireless Services – Southeast Region (Orlando Research Park)3/96 – 10/98 Information Technology Support Analyst· Responsible for maintaining and developing HEAT call tracking application. Responsible for developing web based resources (i.e. decision support system , trouble ticket tracking) and training for user support representatives and second level IT staff. Responsible for trend tracking of IT issues in the southeast region and communicating these issues to IT management personnel. 3/94 – 3/96 Customer Service / Accounts Receivable Responsible for resolving customer disputes regarding billing, dunning and service issues. Started Service Excellence initiative to identify and improve work processes. Maintained information resources and communications with other departments for problem resolutions. Trained customer service representatives in the use of proprietary software systems.

Roatan Charter, Inc. - San Antonio, Florida9/89 - 6/93 Reservations Manager Responsible for all phases of coordination for adventure and leisure tours to Honduras. Maintained phone contact with individual clientele and large group tours up to 150 people. Planned travel itineraries and coordinated with ground operators in Central America and Europe. Responsible for managing reservations database to conduct accounts receivable and billing. Assisted in the design, layout and text of marketing materials for retail sales purposes. Represented company at the Internationale Tourismus Borse in Berlin, Germany - 1991.

St. Leo College - St. Leo, Florida 9/87 - 4/89 Tutor (Work Study Program) Responsible for individual instruction of undergraduate students in Math and General Composition coursework, using Computer Assisted Learning Applications.

EDUCATION

St. Leo College - St. Leo, Florida Major: English Literature and Philosophy; Coursework completed 1987 to 1989

La Escuela Ixbalanque - Copan Ruinas, Honduras Intensive Spanish Language studies; Completed in 1992 and 1993

Pasco Comprehensive High School - Dade City, Florida Diploma Graduate, 1987

SKILLS
HTML, Javascript, Crystal Reports MS Office Suite: Word, Excel, Publisher, Access, Outlook, Google Adwords and Yahoo! Search Marketing